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1800-102-2727Chapter 6 foregrounds the media's widespread effects and attempts to connect the usually discussed issues to the student's lives. This chapter will enhance students' skills, which will enable them to critically analyse a newspaper report or a news story. The chapter ends by linking its content to the idea of a democracy. It emphasises that mainstream media and advertising often tend to favour those who have greater socioeconomic resources by examples of local media and social advertising. Media is the plural form of the word 'medium'.
The term describes the various ways through which we communicate in society. The chapter's focus is on explaining how the media set the agenda and influence our perception over issues that are worth devoting time and attention. Some issues are neglected or overridden. Thus, the chapter also plays a role in highlighting the significance of media in our daily lives.
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