Aakash BYJU’S in Media
Media plays an important role in the recognition of any organization. Since our inception, we believe the media has talked about our efforts in improving our education system, especially at the competitive and school levels. Our brand is widely known as one of the leading names for test preparation in India. We believe that the quality of our educational content and the effectiveness of our teaching methodologies, as evidenced by the large number of selections of our students in NEET and JEE (Main & Advanced), have made us one of the top choices for students intending to qualify for undergraduate medical and engineering courses.
Every year brings forth positive and encouraging news for us. We think that we are not only praised by media for our result oriented approach & for continued achievements but also for our contribution to the society. From time to time, we undertake various marketing and advertising campaigns to increase our brand awareness. We attract a majority of our students via our scholarship exams namely, iACST (Instant Admission & Scholarship Test) and ANTHE (Aakash National Talent Hunt Exam). We provide scholarships for qualifying students from these tests to enrol in our programs and pursue their dream career without worrying about financial constraints.
We advertise our brand and services through different media including print, radio, television advertisements, social media, search engines and other outdoor media. We also market through various promotional materials such as handbills, flyers and brochures. Further, we conduct informative webinars/seminars for parents and students to educate and motivate them and to enhance our brand awareness. With growth & success comes not only huge responsibility but also immense pressure to sustain the brand name. We assure the media, parents, our associates and partners that we will always aim to have a true and authentic approach. Any feedback that could improve our education delivery system is always welcome.