Aakash- The Brand
The Dawn of Aakash
Established in the year 1988 as a single centre with just 12 students, Aakash is a vision conceptualized by Mr. J C Chaudhry, Founder, AESL. At the onset, the test preparatory service industry was believed to be quite unorganized. There was a lack of standardized practices and quality preparation for various entrance examinations. Through its disciplined and focused approach, Aakash started providing unparalleled test preparatory services as an organized player.
The Growth Story
Mr Chaudhry’s vision of delivering quality education built up a brand so powerful in an unorganized sector that today Aakash BYJU's has become a recognized name in the field of education that provides a competitive, transparent, disciplined and result-oriented environment to its students.
The brand has successfully created an environment of academic excellence, enabled by modern pedagogy and technology to impart quality education.
With more than 34 years of operational experience in the test preparatory industry, proven student selection track record in Medical & Engineering entrance exams and Foundation level exams, a pan- India network of 300+ Aakash BYJU’S branches and centres - Aakash the brand, has grown by leaps and bounds.
The group has built one of India’s most trusted education brands- Aakash BYJU’S Medical, Aakash BYJU’S Engineering, and Aakash BYJU’S Foundation with its strong determination and consistent hard work. The brand has contributed immensely to the success and achievement of thousands of students in various competitive examinations, thereby releasing many dreams.
The programs offered at Aakash BYJU’S prepare students extensively and exhaustively for various examinations. Further, the teaching methodology adopted by Aakash BYJUS's focuses on conceptual and application-based learning that distinguishes it as a brand. The highly-qualified and experienced faculty at Aakash BYJU’S follow modern and interactive teaching methods that help students to achieve their goals. The proven success record of Aakash BYJU'S can be, thus, attributed to its unique education delivery system which emphasizes on scientifically designed study modules and a focused and result-oriented teaching methodology.
Aggressively trying to meet the demands of the changing world, Aakash went digital in 2008. With products like Aakash BYJU’S iTutor and Aakash BYJU’S Live, it has come a long way from the traditional classroom model to e-learning and virtual classrooms, wherein students can learn at their own convenience. By infusing technology in traditional classrooms, Aakash BYJU's as a brand has taken classroom teaching a step ahead by adapting to the changing needs and growing expectations of the students. Today, Aakash BYJU’S has become one of the premier coaching institutes that employ innovative technological tools for delivering quality education to the masses. Various digital learning tools such as Smart Boards, LCD Projector, Tablets, etc have increased student engagement, and motivation, thereby making the learning process more efficient.
Its live teaching module, Aakash BYJU’S live, disseminates teaching via virtual classrooms that offer affordable solutions and quality teaching, wherein students can also clarify their doubts while sitting miles away. In addition, its self-learning module, Aakash BYJU’S iTutor helps in actively engaging the students and fosters greater accessibility. It makes their lessons interesting, reduces their work load and helps in better understanding of the subject as students can learn at their own pace and convenience.
Staying ahead of the technology curve, Aakash BYJU’s app - ‘myAakash App’ provides the flexibility and convenience of staying on top of the preparation journey at all times, to both students and parents.
Proven Student Selection Track Record
Aakash, as a brand, has a rich heritage of outstanding results across the entire spectrum of competitive exams, which has helped it set a benchmark in the arena of Medical, Engineering and Foundation Coaching. The top ranks secured by its students in various entrance examinations held across India have not only helped it carve a niche in the educational sector but also helped it garner the trust of millions of parents and students.
Honours and Achievements
AESL has received the following awards, certifications and recognitions
|2013||Certificate of excellence in “recognition of smart innovation” awarded at Inc. India Innovative 100 (2013)|
|2014||Inc. Hall of Fame 2014 presented in “recognition of entrepreneurial zeal, growth and excellence”|
|2015||Certificate of excellence in the category ‘Best Test Preparation Services’ from ASSOCHAM India|
|2016||World’s Greatest Brands 2015-16 - India by Asia One in the education category|
|2017||World’s Greatest Brands 2016-17 Asia GCC by Asia One in the coaching institute category|
|2022||Great Place to Work Certified|
|2022||Selected as ‘Brand of the decade’ by BARC Asia|
|2023||Great Place to Work Certified|