Blend & Brand


Learning Success Mantra with Aakash

No one is born with the magic wand of success, but it can be achieved with relentless hard work, persistence and endurance. However, hard work without proper guidance doesn't bear the desired fruit of success since it (success) is the state of mind that needs guidance in the right direction. At Aakash, we believe in ‘learning’ that aims to bring success through standardized content and coaching methods.

Winning with Aakash

A proven student selection track record makes Aakash a considered choice for the preparation of Medical and Engineering Entrance Exams and other competitive and scholarship exams. Our standardized content and coaching methods, qualified faculty, and motivational sessions aim to help students prepare for the exams. Our systematic academic delivery model aims to enhance our students’ conceptual knowledge base and improve their accuracy and speed through assessment and testing. We have a competitive environment with personalized attention to analyze student’s performance. We also focus on the holistic development of our students, through features such as

  1. A dedicated counselor team for each Aakash centre, which is responsible for resolving  students’ problems,
  2. Motivational Sessions led by our Chairman cum Managing Director and other management members and senior faculties aims to encourage students and
  3. Regular meetings with parents and students which aim to help our students handle examination pressures and give students/parents an opportunity to discuss their concerns relating to time and stress management.

Aakash: A Brand

Emergence of Aakash as a brand is not an overnight accomplishment but the outcome of persistent hard work compounded with perseverance and patience of the great visionary Mr. J. C. Chaudhry, Chairman cum Managing Director, Aakash Educational Services Limited (AESL). He dreamt of imparting quality education to the students and worked hard towards his goal with diligence and determination that today Aakash offers comprehensive test preparatory services for Medical and Engineering Entrance Examinations and other competitive and scholarship examinations such as NTSE, KVPY and Olympiads etc.

We believe our “Aakash” brand is associated with quality coaching and a proven student selection track record in various Medical and Engineering Undergraduate Degree Entrance Exams and foundation level exams. According to CRISIL, we are the largest educational test preparatory service provider in India. We have been able to deepen our brand recognition and improve our brand recall through a variety of means such as our strong student performance, pan-India network of classrooms, quality faculty, comprehensive study material, modern infrastructure, integrated systems and processes, and target-oriented marketing. Our positive brand perception is evident from our high Student Count and the fact that many students progress from our Foundation Courses to our Medical or Engineering Courses.

The presence of Aakash centres across India also contributes to our brand awareness and increases accessibility to students at various locations. Our knowledge of the national market as well as regional market assists us in developing coaching methodologies to address changing student requirements. Our Owned Centres and Franchisee Centres have grown from 78 and 52 in FY-2016 to 117 and 70 in FY-2018, respectively. As of March 31, 2018, we have presence across India with 187 Aakash entres across 103 Cities and 23 States/ Union Territories.

Our brand is widely known in the Education field in India. We believe that the quality of our educational content and the effectiveness of our teaching methodologies, as evidenced by the number of selections of our students, have made us one of the top choices for students intending to qualify for Undergraduate Medical and Engineering Courses.


“CRISIL Research, a division of CRISIL Limited (“CRISIL”) has taken due care and caution in preparing this report (the “Report”) based on the information obtained by CRISIL from sources which it considers reliable (the “Data”). However, CRISIL does not guarantee the accuracy, adequacy or completeness of the Data or the Report and is not responsible for any errors or omissions or for the results obtained from the use of the Data or the Report. The Report is not a recommendation to invest or disinvest in any entity covered in the Report and no part of the Report should be construed as expert advice or investment advice or any form of investment banking activity (within the meaning of any law or regulation). CRISIL especially states that it has no liability whatsoever to the subscribers, users, transmitters or distributors of the Report. Without limiting the generality of the foregoing, nothing in the Report will be construed as CRISIL providing, or intending to provide, any services in jurisdictions where CRISIL does not have the necessary permission or registration to carry out its business activities in this regard. Aakash Educational Services Limited will be responsible for ensuring compliances and consequences of non-compliances for use of the Report or part thereof outside India. CRISIL Research operates independently of, and does not have access to information obtained by CRISIL’s Ratings Division or CRISIL Risk and Infrastructure Solutions Ltd (the “CRIS”), which may, in their regular operations, obtain information of a confidential nature. The views expressed in the Report are that of CRISIL Research and not of CRISIL’s Ratings Division or CRIS. No part of the Report may be published or reproduced in any form without CRISIL’s prior written approval.”

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